Efisiensi Jalur Pemasaran Sapi Potong di Kecamatan Seputih Agung Kabupaten Lampung Tengah Pasca Wabah PMK

Abstract

This study aims to analyze the efficiency of beef cattle marketing channels in Seputih Agung District, Central Lampung Regency. This study was conducted in May 2023. The materials used in the study included a number of beef cattle business actors involved in the cattle marketing chain. The tools used in this study included cameras and stationery. The determination of respondents was carried out using the census method, namely by selecting all beef cattle business actors totaling 14 people. The data obtained in this study consisted of primary data and secondary data. The data obtained are presented in the form of tables and figures, then analyzed descriptively. From the results of the study, it can be concluded that collectors, wholesalers, and retailers play an important role in the cattle marketing chain after the FMD pandemic in Seputih Agung. Collectors function as the main intermediaries who buy cattle from breeders and sell them to wholesalers or retailers. Marketing channels are divided into two: channel I involves collectors and retailers with an efficiency level of 3.61%, while channel II involves collectors, wholesalers, and retailers, but is less efficient with a percentage of 4.92%. These results indicate that path I is more efficient because it involves fewer marketing agencies and has lower marketing costs.